THE CHICKEN CHANGE

When you are really hungry, I reckon that you have a back-up plan before you go grab a quick take away snack at Chicken Republic for you could end up loosing your appetite as the attendants go search for N50 (fifty naira) change. If I am going to be reasonable, I can't count how many times I have left my N50 change due to the cost of some of their most enjoyable snacks like ChickWhiz (N650) or their Chicken pie (N350). They would waste your time to get you your change. In this 'Change Economy' that we are in now, every change counts and we have to be accountable for every penny spent so one would hardly tell them to keep the change which might have been done countless (multiple) times. I once engaged an attendant and told him how they could either change the price of these two products to a round figure or introduce a product that one could easily purchase as an add on canceling the change without necessarily killing your budget. These two products are still their best sellers as far as I am concerned.
Well, I hope they can see this as a challenge to revise their prices and take the opportunity to respond with a better solution and not use this as a strategy to make more money people are not ready to part away with. It's N50 though but it ain't chicken change any more. For now I would just settle for some nuts to fill the belly.

Chicken Republic Opebi

LONG THROAT

There is this discussion going on about the "Pepsi Long throat" campaign and I particularly don't believe that the idea was best expressed compared to the weight of the idea but I get it especially when the client says the agency needs to use their ambassadors in the works( blah! blah!! blah!!!....because they are obviously paid a lot of money).
So, my questions are,
Is the wrong use of caricature the best approach?
Lastly; does the increase in size of the bottle best express the long throat proposition?
I think this gives an opportunity to design a product as shown below.
Option A is to design a bottle with long throat or option B is to design a can that is longer than the normal can which people would kinda love to hold (maybe). I think any of these would spark a better conversation and put the brand in the mind of consumers especially when there is an introduction of BIG COLA which is even 65Cl for same price.

IYANIWURA

A lover of Christ Jesus, she could praise HIM all day

It was a sunny morning as I was trying to avoid getting to work late by my fiancee who works in the same agency as I did (we worked in the same team). My phone was dead and I was desperate to charge it as soon as I got to the office. I asked all around for a pin mouth charger but to no avail. My frustrations grew as I retired to my desk trying to do my job, careless about the phone before my fiancee (the account manager in my team) comes with her pestering (it was always business as usual for her when it comes to the job).

A few hours deep into the day's rigour, Olajumoke came to excuse me from my desk, believing that she had come to ask for a request concerning her job. She said with a straight face "Promise me you won't get angry with what I am about to say" and with little or no interest I answered, honestly not remembering what I said but I remember vividly how she broke the news of my mother's death without panic, expressionless and straight to the point.

Within the frames of a second, my thoughts were, is that how you break such news? My mother? Dead? How? 30 days to my wedding? then I went blank and just dashed out of the agency gates grasping for air with NO! NO! NO! NO! coming out of my mouth. 

As soon as I got a window to think clearly, I wanted to resign immediately from the job (as a senior art director) that wasn't paying so well. My mother was one of the major reason I was killing myself daily to do the best I could so that I could take good care of her when thing starts to get better. 

I left the agency immediately to embark on a journey home and it was the saddest journey and saddest day of my life. I cried through out the journey hoping that a miracle would happen but it was all over. My confidant, my mentor, my friend, my hope, my groove, my drive, my amazing mother was gone 30 days to my wedding. I never thought that my introduction was the last gathering I would be with her. I had fears though, fears of losing her before I start making real money (I was just two years in my advertising career, still learning the basics).

Wedding Introduction: Me and My Parents

A few weeks before, I had asked her to be a little patient with me that things were going to get better. I knew things were going to get better, the signs were there. I begged her and also thanked her for all the things she had done for me. Only if I had known.

She Prays for us all

Today makes it two years that she had left me and my siblings, I wished she was here to dance with me on my wedding day, I wish she was here when I bought my first car (I had dreamt of tripping her all around town the day I buy my first car), I wish she was here when my son was born and a few weeks ago when my daughter arrived (my father believes she was the one that came back). I wish she was here for me to tell her I have my own office now. I just wish.

For the sake of those who do not know who my mother was, she was a good mother, a good teacher, a good cook, a good companion, a good wife (my father didn't know until he lost her), a good christian, a good grandmother, a problem solver, a creative (a trait I took from her), a warrior, a strategist, a disciplinarian, a woman of faith to mention a few. She left a legacy behind which was "SERVE THE LORD AND DO GOOD ALWAYS".

IYANIWURA. Rest In Peace Mum!